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Welcome to our guide on celebrating the unique beauty of every body shape, where our mantra is simple: if you love it, wear it—no rules apply.

At the heart of our philosophy is the understanding that trying to fit the diversity of human shapes into just five categories can be an oversimplification. Yet, we've embraced this system as a gentle guide, not a strict rulebook, to make shopping a joy rather than a chore. Our aim? To help you curate a wardrobe that you adore, one that sparks joy and confidence without the weight of overwhelm or doubt.

Below we will introduce five core categories inspired by nature: Butterfly, Stem, Dewdrop, Petal, and Sun. Let's explore what each of these means and how you can measure and identify your own shape.

Why do we describe our body types with elements from nature?

Because just like the endless variety and awe-inspiring beauty found in the natural world, every curve, line, and angle of your body is worth celebrating. Our categories—Butterfly, Stem, Dewdrop, Petal, and Sun—are not just labels; they are a homage to the majestic wonders of nature. Each symbol reflects the unique qualities and strengths of the body it represents, encouraging you to embrace and love yourself in full. After all, you too are a wonder of nature. So, let's embark on this journey together, inspired and empowered to embrace the true beauty of being you.


The Butterfly shape showcases a balanced figure with the bust and hips roughly the same width and a narrower waist, capturing the symmetry and beauty of a butterfly's wings. Often referred to as the hourglass shape.

For individuals with a Butterfly body shape, celebrating your naturally balanced proportions and well-defined waist is key to creating harmonious and flattering outfits.

  • How to Measure: Your bust and hip measurements are about the same, with a significantly narrower waist, usually more than 25% smaller than both bust and hips.
  • Identify Your Shape: If your waist is well-defined and your body's curves are symmetrical, resembling the balanced and elegant form of a butterfly, you embody this shape.


The Stem shape is characterized by similar measurements across the shoulders, waist, and hips, resembling the straight and elongated form of a plant stem. This is often referred to as a rectangle shape.

The primary styling goal for a Stem body shape is to create visual interest and soft curves, adding the illusion of more defined waistlines and enhancing the overall silhouette.

  • How to Measure: Look for little difference between your shoulder, bust, waist, and hip measurements, usually less than 5% variation.
  • Identify Your Shape: If your body lines run relatively straight up and down without significant narrowing or widening at the waist, you align with the Stem shape.


The Dewdrop shape is characterized by shoulders and bust that are narrower than the hips. This shape is reminiscent of a raindrop poised on a leaf, where the base is wider than the top. This is often referred to as the triangle shape.

The goal for a Dewdrop body shape is to create a harmonious balance between the narrower upper body and the wider lower body by using colors, trims and patterns.

How to Measure: Look for a measurement where your hip measurement is more than 5% wider than your shoulder or bust measurements.

Identify Your Shape: If your lower body is more pronounced compared to your upper body, you likely fall into the Dewdrop category.



The Petal shape is the opposite of the Dewdrop, featuring a broader shoulder or bust compared to the hips, akin to the wide, welcoming spread of a flower petal. This shape is often referred to as the inverted triangle.

For the Petal body shape, the styling goal centers on balancing the broader shoulders or bust with the narrower hips, creating a harmonious silhouette that flows seamlessly from top to bottom.

  • How to Measure: Your shoulder or bust measurements are more than 5% wider than your hip measurement.
  • Identify Your Shape: If your upper body is more prominent and you have broader shoulders or a larger bust compared to your hips, you're a Petal.


The Sun shape symbolizes a rounded figure with the waist measurement larger than the bust and hip measurements, embodying the fullness and warmth of the sun.

For the Sun body shape, the styling goal revolves around highlighting your legs, elongating your silhouette, and softly deemphasizing the midsection to create a balanced and flattering look.

  • How to Measure: Your waist measurement is significantly larger than your bust and hip measurements, giving a circular appearance to your silhouette.
  • Identify Your Shape: If your waist is the most pronounced part of your body, creating a fuller middle, your shape mirrors the Sun.

What's Your Style Palette?

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